Empire Aviation Group signs MoU with JetSet Elite and launches `Lifestyle@Empire`

Dubai-based general aviation company, Empire Aviation Group (EAG) has signed a Memorandum of Understanding (MoU) with the American based urban lifestyle company, JetSet Elite. EAG will exclusively market luxurious, all inclusive JetSet Elite travel packages. Based on intrinsic local knowledge and access, JetSet Elite now offers the ability to “Jet Globally, Set Locally” to clients in the Middle East through a new division established by EAG called `Lifestyle@Empire`. The agreement will combine JetSet Elite`s luxury travel offer with EAG`s private jet charter business and the first exclusive packages will focus on major international sporting events such as the FIFA World Cup 2010 in South Africa, Formula One Monaco and the Swedish Open tennis tournament. Philippe Theodore, CEO of JetSet Elite, comments: “Without a doubt we are thrilled at the prospect of a strategic partnership with Empire Aviation Group. We see this as a unique opportunity to expand our reach into a new and very dynamic market through a company that has already experienced tremendous success and growth in the GCC region.” Lifestyle@Empire is a new operating division and an extension of EAG`s existing private jet charter operations and capitalises on EAG`s fast growing charter fleet, which currently totals 15 jet aircraft — one of the largest fleets of private jets in the region. Lifestyle@Empire will provide a range of services to clients including private jet charter, luxury ground transfers, hotel accommodation, and activities from sporting events to soirees at private residences, restaurant tastings with personalized menus and nightclub access with table service and accompanying JetSet Elite staff. Caron Gledhill, Director of Corporate Affairs, Empire Aviation Group, adds: “The agreement with JetSet Elite provides the perfect platform to launch Lifestyle@Empire, with a unique range of bespoke travel packages for discerning clients in the Middle East, with VIP access to some of the world`s most exciting activities – from skiing in the Andes or St Moritz, to time on members-only golf courses, parties on notable private yachts and supercar test drives with the cars` designers and engineers. The common factor is the highly personalised luxury travel services that we offer and JetSet Elite`s global connections complement and extend the private luxury travel services that we already deliver for our clients through our jet charter business.”