2014

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Empire Aviation Group and the Taj Group extend partnership agreement to cover growing portfolios of private jets and luxury properties, with a focus on India

Empire Aviation Group and the Taj Group extend partnership agreement to cover growing portfolios of private jets and luxury properties, with a focus on India


Dubai-based Empire Aviation Group, one of the Middle East’s leading private aviation companies, and the Taj Group, one of Asia’s largest luxury hotel groups, have extended their partnership agreement to cover new Taj hotels that are to be featured in Empire Aviation Group’s Lifestyle@Empire luxury hotel collection. Both companies have a special emphasis on India; Empire Aviation Group recently launched its first overseas branch in India (Bangalore) and already has aircraft under management; Taj is also expanding its portfolio across all its brands in India, and currently has 110 hotels in 64 locations across the country and an additional 17 international hotels. The two companies signed the original partnership agreement in 2011, and will continue offering luxury travel services to their respective clients on a mutually preferential basis. Lifestyle@Empire provides private jet charter customers with tailor-made travel solutions to create their holiday or business packages that can be combined with their jet travel. The Taj Group owns and manages some of the world’s most exclusive properties in India, the Maldives and South Africa, including idyllic beach resorts and authentic Grand Palaces, each of which offers warm Indian hospitality, world-class service and modern luxury. Empire Aviation Group, which operates one of the regions largest managed fleets of private jets and is a major private jet charter operator, offers a range of jet options for couples, families and larger groups. Most of the Taj destinations can be reached directly and comfortably, through a range of private jet options and using the private jet terminals at destination airports, where available. Speaking on the occasion, Ms. Deepa Misra Harris, Senior Vice President – Sales & Marketing, Taj Hotels Resorts and Palaces said, “In keeping with our legendary hospitality, the Taj Group, in partnership with Empire Aviation Group, has created seamless holiday experiences for our guests. As pioneers in opening destinations to the world traveller, we believe in offering extended services beyond the predictable norms. We are extremely pleased to have partnered with Empire Aviation Group to provide Middle Eastern travellers with bespoke luxury vacation solutions in key destinations across India and abroad.” Mr Paras Dhamecha, Executive Director, Empire Aviation Group, added: “Empire Aviation Group, through our Lifestyle@Empire division, is delighted to extend our working relationship with the Taj Group, as we both continue to expand our respective businesses. We share the same passion for 5-star quality and customer service in serving a very discerning clientele and also a common interest in India, where Taj super luxury palace properties are attracting international interest amongst affluent business and leisure travellers and where private aviation is also poised for strong growth. We see a natural fit between our brands and an attractive market opportunity in India and beyond, as we both continue to build our international portfolios.”